15 - 16 Nov, 2018
BANGKOK, THAILAND
300 Seats
13 Speakers

Thai PBS Public Media Conference
and Mini-input
2018

During this 15-16 November 2018, Thai PBS together with Goethe-Institut and INPUT are hosting the Thai PBS Public Media Conference & Mini INPUT. The conference is aimed to become a forum for media experts, professionals and academicians to discuss and reflect on public media issues. Our focus would be on the public media values in the changing media landscape.

Speakers

H.E. Anand Panyarachun
Former Thai Prime Minister
Mr. Thepchai Yong
President of the Confederation of ASEAN Journalists
Ms. Judy Tam
INPUT President / Former Executive Vice President & CFO Independent Television Service, Inc (USA)
Prof. Dr. Yubon Benjarongkij
Dean of Graduate School of Communication Arts Management and Innovation,
NIDA
Mr. Pipope Panitchpakti
Deputy Director-General, Thai PBS
Mr. Hansruedi Schoch
Swiss Radio & Television, SRF / INPUT Treasurer, Director of Programmes (Switzerland)
Ms. Tchen Yu-Chiou
Public Television Services Chairperson (Taiwan)
Mr. Kristian Porter
Editorial Manager, Public Media Alliance
Ms. Sally Jeon
Deputy Director of KBS International Relations (South Korea)
Ms. Sarinee Achavanuntakul
ThaiPublica Co-Founder and Editorial Board / Sustainable Business Advocate
Mr. Andreas Klempin
Project Manager Science & Education Media, Goethe-Institut
Mr. Shin Yasuda
Senior Producer, NHK
Mr. Jouko Salokorpi
YLE Producer / INPUT International Board (Finland)

Message from Thai PBS and Co-hosts

Assoc. Prof. Joompol Rodcumdee
Chairman of the Board of Governors
Thai PBS
Dr. Wilasinee Phiphitkul
Director-General
Thai PBS
Judy Tam
INPUT President
Maren Niemeyer
Director
Goethe-Institut Thailand

Agenda

Thai PBS Public Media Conference & Mini INPUT
Bangkok, Thailand, 15 – 16 November 2018
VENUE: Thai PBS Head office, Convention hall, Building D

Thursday
Nov 15, 2018
Friday
Nov 16, 2018
Time Subject Speaker
9.30
Registration
9.30-10.10
Networking & Refreshments
10.10-10.30
Opening Ceremony :
Welcome Remarks by Hosts

Dr. Wilasinee Phiphitkul
Thai PBS Director-General

Ms. Judy Tam
INPUT President / Former Executive Vice President & CFO Independent Television Service, Inc (USA)

Ms. Maren Niemeyer
Director Goethe-Institut Thailand

10.30-11.00
Keynote Speaker : Public Media Values in the 21st Century
Exploring into the concept of Public Media and together create a new meaning and wider understanding about the roles and values of Public Media globally amidst the challenging and constantly changing landscape of digital mass media industry.

H.E. Anand Panyarachun
Former Thai Prime Minister

11.00-12.30
Panel 1 Re-defining Public Media Values - Public Media Constraints ; Finance, Technology and Human Resource
As mass media industry is facing an increasingly stressful competition; the inflated numbers of content providers in the market together with decreasing supplies of quality human resource and financial sources resulting as an even smaller share of the audiences, fellow public media join in the struggles to withstand, maintain and re-define our obligations towards the society.

Moderator:

Ms. Nattha Komolvadhin
Deputy Director of News Department, Thai PBS

Mr. Thepchai Yong
President of the Confederation of ASEAN Journalists

Ms. Judy Tam
INPUT President / Former Executive Vice President & CFO Independent Television Service, Inc (USA)

Prof. Dr. Yubon Benjarongkij
Dean of Graduate School of Communication Arts Management and Innovation, NIDA

12.30-13.30
Lunch
13.30-15.00
Panel 2 Public Media Roles, Social Issues and Public Engagement
As digital globalization engulf the global trend of media consumption, the rising demand for User-Generated Content calls for increasing participation of the people with the mainstream media. The media’s role of Watch Dog shifts and expands from being the alert initiator to merely as the facilitator as society’s media literacy grows to care for itself.

Moderator:

Ms. Kulachada Chaipipat
Advocacy Manager, Southeast Asian Press Alliance (SEAPA)

Mr. Pipope Panitchpakti
Deputy Director-General,
Thai PBS

Mr. Hansruedi Schoch
Swiss Radio & Television, SRF / INPUT Treasurer, Director of Programmes (Switzerland)

Ms. Tchen Yu-Chiou
Public Television Services Chairperson (Taiwan)

15.00-15.30
Networking & Refreshments
15.30-17.00
Panel 3 Winning Public Trust ; How to Do it and How to Measure it
Discussing factors in the existing gap between public media and commercial media and understanding how different media measurements, various index and treatments are in each context; sharing experiences on fellow public media’s diverse measurements to generate optimum resilience and strengthening public media values.

Moderator:

Ms. Chalanthorn Yothasamut
Thai PBS Researcher & Journalist

Mr. Kristian Porter
Editorial Manager, Public Media Alliance

Ms. Sally Jeon
Deputy Director of KBS International Relations (South Korea)

Ms. Sarinee Achavanuntakul
ThaiPublica Co-Founder and Editorial Board / Sustainable Business Advocate

17.10-17.40
Optional Site Visit around Thai PBS
Time Subject Speaker
09.00-10.30
Screening Session 1: Let’s Make Our Political Programming Great Again
Location: Convention Hall 1
In the era of Trump and fake news, Brexit and a global refugee crisis, meaningful political programming is more important than ever. Public broadcasters have an important role when it comes to informing audiences about civic issues and holding politicians to account. There are plenty of late night talk show hosts, mocking the people in power, but is that all there is? How do you keep viewers engaged and interested in political stories? In this session we will screen two totally different formats, which try to make politics digestible for all audiences. Are we informing our audiences, or making them more cynical? Do these creative approaches lead to a deeper understanding of those in power or are they purely entertaining?

Moderator:

Mr. Andreas Klempin
Project Manager Science & Education Media, Goethe-Institut

Screened Programs:
  1. Grotesco: The Refugee Crisis – A Musical (30 min)
    Country: Sweden
  2. HEADLINER: Empress Dowager: Caution; Long Way (22 min)
    Country: Hong Kong

Session Screening 2: Output for Input : A Very Personal Selection
Location: Convention Hall 2
As employees of public media service, we are often confronted with the challenge of drawing the line between professional and private in the name of “journalistic integrity”. When stories we want to tell are deeply embedded in our personal life, can we really maintain fairness and impartiality? In this session, we screen three examples of public media employees turning the camera to themselves. They push us to re-examine our personal commitment to public service. In one program, a reporter subjects himself to an aggressive medical experiment in order to highlight a social crisis. In another, a producer explores sensitive topics regarding his own family in hopes to shed light on issues often regarded as taboo. Are we reliable storytellers when it comes to issues that involve ourselves? When does sharing personal stories start to feel exploitative and when does it clash with journalistic ethics? How do public media organizations balance editorial freedom in matters of personal involvement by its employees? We will discuss the traps and tips of using our corporate platforms to tell our personal stories.

Moderator:

Mr. Shin Yasuda
Senior Producer, NHK

Screened Programs (Excerpts): With Ayumi (Japan)
I’m Somewhere (Finland) Pano: How Damaging Are Antibiotics? (Belgium)
10.30-10.45
Networking & Refreshments
10.45-12.30
Screening Session 3: Was It Good For You? Sleeping With the Enemies
Location: Convention Hall 1
Public service broadcasters are in a Catch-22 situation when using third-party platforms. This session looks at the upsides and downsides of ‘sleeping with the enemy’. The dilemma is obvious: If we only concentrate on our own digital platforms, how will the majority of the audience and us? On the other hand, when we publish and share our content on commercial and social platforms like Facebook and YouTube, we lose control of our content, depend on their algorithms, moods and ever-changing strategies. And we end up turning our users (formerly regarded as ‘citizens’) into ‘products’ for the social platforms to sell, as well as handing over all user-insights to our biggest competitors. As Facebook’s News Feed algorithm changes yet again this year, affecting our reach and influence on that platform, it’s another moment for public service media to pause and re-examine our content strategies. Should we build our own platforms and drive audiences there? Do we continue to give our content away in order to reach new and younger audiences? Can there be a happy balance between the two? Is it ethical to hand over our audiences to companies that sell their data? Should we collect more personal data? And do any of us have a strategy that is working? This session will explore the key unresolved questions that have emerged out of the ‘platform wars’ and how some public broadcasters have responded.

Moderator:

Mr. Jouko Salokorpi
YLE Producer / INPUT International Board (Finland)

Screened Programs:
Breaking the Cycle (58 min)
Country: Findland

Session Screening 4: Parental Guidance Suggested - The Role of Public Broadcasters in the Area of Children’s Programming
Location: Convention Hall 2
Public service media are given the role of the safe heaven when it comes to children’s programming. In many parts of the world we are the only source of educational content. But should there be blind trust in public media content? Well meant is not always well done. Or do we underestimate the ability of our youngsters to understand complex issues? What do we have to do to keep our children to public service programs? How can we make educative programming appealing? How far can we go to achieve that? At the same time, do we really have to be the parent? What is the role of the actual parents in the consumption of children’s programming? In this session we will screen two very different programs for audiences from 9 to 12 years old. Can we be educative and funny at the same time? How far can we go with simplifications to be informative? When do we cross the line and become pedantic and patronizing? Should we really teach our kids ‛a lesson’? Which of the screened programs would you allow your kids to watch?

Moderator:

Mr. Andreas Klempin
Project Manager Science & Education Media, Goethe-Institut

Screened Programs (Excerpts):
  1. InfoK: Fighting Fear Together (22 min)
    Genre: Kids News Special
    Country: Spain
  2. Horrible Histories - Revolting Russian Revolutions (29 min)
    Episode: 9 of 16 (Series 7) Broadcast by: CBBC, UK in 2017
    Genre: Kids Factual Comedy Series
12.30-13.30
Lunch
13.30-14.00
Parallel Session Wrap up
14.00-16.00
Panel 4 Future Survival of Public Media
Screening: Under Pressure
A 2018 Swiss referendum on whether to put down the Swiss Broadcasting Corporation (SBC), with social media giants gravitate all the sponsoring money out of the market, the publishers started to fight the one competitor within reach - public broadcasting. They published thousands of articles over the years which became the source of widespread public opinion. That catalyzed the young libertarians to launch a referendum that shook the SBC to their core.

Moderator:

Ms. Nattha Komolvadhin
Deputy Director of News Department, Thai PBS

Mr. Hansruedi Schoch
Swiss Radio & Television, SRF / INPUT Treasurer, Director of Programmes (Switzerland)

Mr. Kristian Porter
Editorial Manager, Public Media Alliance

16.00-16.30
Closing Ceremony :
Closing Remarks by Thai PBS Chairman of the Board of Governors

Assoc. Prof. Joompol Rodcumdee
Thai PBS Chairman of the Board of Governors

Partners

This conference is co-hosted under the collaborations between the following parties

Contact Us

Thai Public Broadcasting Service
(Thai PBS)